Several decades ago, marketing was studied and practiced in the context of sales and improving profit margins. Today, marketing is considered as the heart of every business and it has become the part of every major decision that take place in the organization. The students uncover the processes that create successful brands, products and services. Students explore that how companies are using the traditional and digital media to create their brand identity in multicultural and global world.  Students develop business competences that are available through elective courses. The competencies available for marketing majors include Digital and Social Media Marketing, Freelance Marketing, Sports Marketing, Marketing Analytics and Consumer Insights, Strategic Marketing Management, Retail Marketing, Sales Management, Integrated Marketing Communications and International and Services Marketing.



The students at NIU develop all-rounder marketing professionals by equipping graduates with latest marketing insights that will help them secure competitive position from the innovation startup to establish multinationals. In addition to the business core learning goals and objectives, marketing majors aims to educate students to understand the function of marketing department in an enterprise. Our students are equipped to develop a strategically focus integrated marketing plan based on research and analysis of a brand, its competition, and consumer behavior, using appropriate communications strategies and design digital marketing campaigns for online positioning and visibility.



Career in marketing is not monotonous and its keep on changing. The changing environment of marketing allow professionals to branch out into a number of different areas, developing specialized skills in areas such as market research , branding , online marketing and sales management . Depending upon the interest, graduates can select from the wide range of position available in the field such as a Marketing/Sales Manager, Key Account Manager, Marketing Researcher, Digital Marketing Manager, Customer Behavior or Business Development Consultant, or Product and Brand Manager.

Semester 1 Semester 2
ECON100 Fundamentals of Economics 3 (3-0) MATH102 Business Mathematics 3 (3-0)
ENGL101 Basic English Writing 3 (3-0) ACCT101 Financial Accounting 3 (3-0)
MATH 101 Mathematics 3 (3-0) ECON102 Microeconomics 3 (3-0)
INSC101 Introduction to Information Technology 3 (3-0) PSKT101 Pakistan studies 3 (3-0)
BUSN101 Introduction to Business 3 (3-0) BUSN102 Business Law 3 (3-0)
ENGL102 English Reading & Comprehension 3 (3-0) ENGL103 Communication skills 3 (3-0)
Semester 3 Semester 4
ISLM101 Islamic studies 3 (3-0) MKTG201 Principal of Marketing 3 (3-0)
ACCT201 Managerial Accounting 3 (3-0) ISNC201 Introduction to information system 3 (3-0)
ECON201 Macroeconomics 3 (3-0) FINC201 Financial Management 1 3 (3-0)
QUAN201 Business Statistics 3 (3-0) QUAN202 Quantitative Analysis 3 (3-0)
ENGL104 Advance English Writing 3 (3-0) MGTM201 Principal of Management in Organisation 3 (3-0)


3 (3-0) GEE-2 3 (3-0)
Semester 5 Semester 6
MGTM301 Human resource Management 3 (3-0) MGTM302 Organizational Behavior 3 (3-0)
FINC301 Financial Management 3 (3-0) BUSN301 Business Research and Intelligence 3 (3-0)
MKTG301 Consumer Behavior 3 (3-0) BUSN302 Business Strategy and Planning 3 (3-0)
INSC301 Operations Management 3 (3-0) ENTP501 Entrepreneurship 3 (3-0)
GEE-III 3 (3-0) GEE-IV 3 (3-0)
SEMINAR 1 (1-0)
Semester 7 Semester 8
Business Elective 1 3 (3-0) Specialization 1 3 (0-3)
Business Elective 2 3 (3-0) Specialization 2 3 (3-0)
Business Elective 3 3 (3-0) Specialization 3 3 (3-0)
Business Elective 4 3 (3-0) Specialization 4 3 (3-0)
Faculty Management Sciences
Study Level Undergraduate
Degree Length 4 years
Attendance Type Regular
Total Credit Hours 130
Intake (spring and fall) Semester

Students must have 12 years higher secondary education. Also they require having minimum percentage 0f 50% to get enrolment as per HEC requirement.