Several decades ago, marketing was studied and practiced in the context of sales and improving profit margins. Today, marketing is considered as the heart of every business and it has become the part of every major decision that take place in the organization. The students uncover the processes that create successful brands, products and services.   Students explore that how companies are using the traditional and digital media to create their brand identity in multicultural and global world. Students develop business competences that are available through elective courses. The competences available for marketing majors include Digital and Social Media Marketing, Freelance Marketing, Sports Marketing, Marketing Analytics and Consumer Insights, Strategic Marketing Management, Retail Marketing, Sales Management, Integrated Marketing Communications and International and Services Marketing.

WHY AT NIU?                                                                                            

The students at NIU develop all-rounder marketing professionals by equipping graduates with latest marketing insights that will help them secure competitive position from the innovation startup to establish multinationals. In addition to the business core learning goals and objectives, marketing majors aims to educate students to understand the function of marketing department in an enterprise. Our students are equipped to develop a strategically focus integrated marketing plan based on research and analysis of a brand, its competition, and consumer behavior, using appropriate communications strategies and design digital marketing campaigns for online for online positioning and visibility.


Career in marketing is not monotonous and its keep on changing. The changing environment of marketing allow professionals to branch out into a number of different areas, developing specialized skills in areas such as market research, branding, online marketing and sales management.

Depending upon the interest, graduates can select from the wide range of position available in the field such as a Marketing/Sales Manager, Key Account Manager, Marketing Researcher, Digital Marketing Manager, Customer Behavior or Business Development Consultant, or Product and Brand Manager.

Faculty Management Sciences
Department Business Administration
Study Level Undergraduate
Program Duration 4 Years
Program Type Full Time
Total Credit Hours 130
Intake Fall/Spring Semester
Semester 1 Semester 2
Code Subject Credit Hours Code Subject Credit Hours
MATH101 Mathematics 3(3-0) MATH102 Business Math 3(3-0)
INSC101 Introduction to Information Technology 3(3-0) ACCT101 Financial Accounting 3(3-0)
BUSN101 Introduction to Business 3(3-0) ECON102 Microeconomics 3(3-0)
ENGL102 English Reading & Comprehension 3(3-0) BUSN102 Business Law 3(3-0)
ENGL101 Basic English Writing 3(3-0) ENGL103 Communication Skills 3(3-0)
ECON100 Fundamentals of Economics 3(3-0) PKST101 Pakistan Studies 3(3-0)
Semester 3 Semester 4
Code Subject Credit Hours Code Subject Credit Hours
ISLM 101 Islamic Studies  3(3-0) MATH102 Principles of Marketing  3(3-0)
ACCT201 Managerial Accounting  3(3-0) ACCT101 Introduction to Information Systems  3(3-0)
ECON201 Macroeconomics  3(3-0) ECON102 Financial Management I  3(3-0)
QUAN201 Business Statistic  3(3-0) BUSN102 Quantitative Analysis  3(3-0)
ENGL104 Advanced English Writing  3(3-0) ENGL103 Principles of Management & Organization  3(3-0)
GEE-1  3(3-0) GEE-II  3(3-0)
Semester 5 Semester 6
Code Subject Credit Hours Code Subject Credit Hours
MGTM301 Human Resource Management 3(3-0) MGTM302 Organizational Behavior 3(3-0)
FINC301 Financial Management II 3(3-0) BUSN301 Business Research and Intelligence 3(3-0)
MKTG301 Consumer Behavior 3(3-0) BUSN302 Business Strategy & Planning 3(3-0)
INSC 301 Operations Management 3(3-0) ENTP501 Entrepreneurship 3(3-0)
GEE-III 3(3-0) GEE-IV 3(3-0)
Seminar 1(1-0)
Semester 7 Semester 8
Code Subject Credit Hours Code Subject Credit Hours
Business Elective 1 3(3-0) Specialization 1 3(3-0)
Business Elective 2 3(3-0) Specialization 2 3(3-0)
Business Elective 3 3(3-0) Specialization 3 3(3-0)
Business Elective 4 3(3-0) Specialization 4 3(3-0)

Those who have completed FA/F.Sc./ICS/I.COM with minimum 50% marks


“A levels” in at least 3 principal subjects with at least 2 B’s and 1 C grade


Any other equivalent qualification (minimum acceptable scores) will be determined by the Admissions Committee.

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