Bachelor of Business Administration (BBA) is a four-year rigorous degree program that aims at developing a student’s intellectual ability, executive personality and managerial skills through an appropriate blend of Business and general education.  The program aims to equip graduate students with the knowledge of Business Analytic Theories and Leadership skills required to make significant contributions in solving real world managerial and technical problems. The curriculum is designed with such flexibility that students choose specific specialization based on their own interest.




The curriculum of BBA at NIU is designed to equip students with relevant knowledge, skills, abilities and perspectives required to succeed in the challenging business environment.  The teaching methodology gives students an opportunity to immerse themselves into the integrated project, industrial visits, internships and diverse range of electives.  The faculty here utilizes multiple learning modes, including independent reading, primary research, lectures, group discussion, case studies, guest lectures and exposure to relevant practice.



The graduates of BBA develop critical thinking, effective communication skills, decision-making skills, in-depth expertise in a specific area of business based on their personal and professional goal. Our graduates demonstrate creative, critical and reflective thinking to address organizational opportunities and challenges by evaluating the dynamic of the global business environment from a competitive and economic perspective. Moreover, the students depict ethical and socially responsible behavior that empower them to become an effective and productive team member in a range of professional and social situations.



The students with BBA degree have the ability to explore and work in a number of sectors including Banks, Marketing Organizations, Educational Institutes, Business Consultancies, Multinational Companies, Financial Organizations and Export Companies. There are a number of areas in an organization where the candidates with a professional degree in Business Administration, are required. These areas involve from smallest of the operation to taking out whole analysis of the organization. Some of the esteemed job profiles may be attained after successful completion of BBA are:

  • Finance Manager
  • Business Administration Researcher
  • Human Resource Manager
  • Research and Development Manager
  • Business Consultant
  • Information Systems Manager
  • Marketing Manager
Semester 1 Semester 2
MATH101 Mathematics 3 (3-0) MATH102 Business Math 3 (3-0)
INSC101 Introduction to Information Technology 3 (3-0) ACCT101 Financial Accounting 3 (3-0)
BUSN101 Introduction to Business 3 (3-0) ECON102 Microeconomics 3 (3-0)
ENGL101 Functional English 3 (3-0) BUSN102 Business Law 3 (3-0)
ENGL102 English Reading & Comprehension 3 (3-0) ENGL103 Communication Skills 3 (3-0)
ECON101 Fundamentals of Economics 3 (3-0) PKST101 Pakistan Studies 3 (3-0)
Semester 3 Semester 4
ISLM 101 Islamic Studies 3 (3-0) MKTG201 Principles of Marketing 3 (3-0)
ACCT201 Managerial Accounting 3 (3-0) ISCN201 Introduction to Information Systems 3 (3-0)
ECON201 Macroeconomics 3 (3-0) FINC201 Financial Management I 3 (3-0)
QUAN201 Business Statistic 3 (3-0) QUAN202 Quantitative Analysis 3 (3-0)
ENGL104 Advanced English Writing 3 (3-0) MGTM201 Principles of Management & Organization 3 (3-0)
GEE-1 3 (3-0) GEE-II 3 (3-0)
Semester 5 Semester 6
MGTM301 Human Resource Management 3 (3-0) MGTM302 Organizational Behavior 3 (3-0)
FINC301 Financial Management II 3 (3-0) BUSN301 Business Research and Intelligence 3 (3-0)
MKTG301 Consumer Behavior 3 (3-0) BUSN302 Business Strategy & Planning 3 (3-0)
INSC301 Operations Management 3 (3-0) ENTP501 Entrepreneurship 3 (3-0)
GEE-III 3 (3-0) GEE-V 3 (3-0)
GEE-IV 3 (3-0) GEDE204 1 Credit Seminar 1
Semester 7 Semester 8
Business Elective 1 3 (3-0) Major Elective 1 3 (3-0)
Business Elective 2 3 (3-0) Major Elective 2 3 (3-0)
Business Elective 3 3 (3-0) Major Elective 3 3 (3-0)
Business Elective 4 3 (3-0) Major Elective 4 3 (3-0)
Faculty Management Sciences
Study Level Undergraduate
Degree Length 4 years
Attendance Type Regular
Total Credit Hours 130
Intake (spring and fall) Semester

Those who have completed FA/FSc/ICS/I.Com with minimum 50% marks OR A Levels in at least 3 principal subjects with at least 2 Bs and 1 C grade, OR any other equivalent qualification (minimum acceptable scores) will be determined by the Admissions Committee.